Inspiration #1: Invisible
I love Mercede’s Invisible car campaign to promote their new car that has 0 emissions. If you can figure out a way to make a care “invisible” you can do anything.
View ArticleThe Other Side of Swimming
Being able to create things like this in the midst of training for the 2012 London Olympics is just one more reason why I love swimming.
View ArticleThe Best Commercial of the 2012 London Olympics
With every major televised event, there’s always that one brand with a stand out commercial. In 2008, it was Visa’s Go World. This year, for the 2012 Olympics, the below commercial from AT&T was my...
View Article#MakeItCount
What does it mean to you to #MakeItCount? In 2012, I stepped out of my confort zone, a great job, friends & city to follow my dreams. This year, I plan to Do More.
View Article#LexusInstaFilm
It’s rare these days that I post about a great marketing campaign. There just aren’t a lot these days. Most campaigns are cookie cutter or trying so hard to be cool while using the latest and greatest...
View ArticleThe (Absurd) Power of Branding
When you can charge $120 for a plain, white T-shirt and not even have to imprint your logo on the front, well, that’s where the power of branding heads into the absurd.
View ArticleBeneath Your Beautiful
It’s not often that a song strikes me so much that I post it here. In fact, it’s been two years since I have. But, Beneath Your Beautiful by Labrinth featuring Emeli Sande did. Take a listen. It’s a...
View ArticleLimitless Possibilities
The words “limitless possibilities” has popped up a lot lately. To me, it’s a fascinating concept that is difficult to master. What does “limitless possibilities” mean? I’m glad you asked, because here...
View ArticleBeginnings
I always love a good ad campaign and Dell nails it with this ad, “Beginnings” in their “Do More” series. The history, the meaning and the simplicity all pull at the heart strings. No fancy words nor...
View ArticleEverything is Connected
The Circle of Life, Ying and Yang, give and take, the Earth has a way of balancing and interconnecting everything. These are two of my favorite videos that not only show the interconnectedness of life,...
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